The I-LanD Research Centre is delighted to invite you to the seminar of The I-LanD
Seminar Series – 4th Edition: "Analyzing Social Media Discourse: Qualitative and
Quantitative Approaches". The seminar will take place on Thursday, 26th March 2026, from 4:30 to 6:30 pm, online, on Microsoft Teams.
The seminar will reflect on the interdisciplinary nature of social media studies through the presentation of different research traditions and methodological perspectives, both qualitative and quantitative. Bringing together scholars whose work has significantly shaped the study of language and discourse online, this conversation will explore the hows and whys of analysing language in digital environments. As social media platforms continue to reshape public communication, identity construction, and public debate, understanding these dynamics has become a timely and necessary issue to tackle, both inside and outside of academia.
Speakers:
Massimiliano Demata (University of Catania)
Matteo Di Cristofaro (University of Modena and Reggio Emilia)
Candice L. Edrington (University of South Carolina)
Federica Formato (University of Brighton)
Alexandra Georgakopoulou (King's College London)
Philip Seargeant (The Open University)
In conversation with:
Anna Mongibello (University of Naples L'Orientale)
Valentina De Brasi (University of Naples L'Orientale)
Microsoft Teams | 16:30–18:30 (CET)
Passcode: 7Bn7Lf2X
Link: https://teams.microsoft.com/meet/31212637214319?p=BNAOzzK2pBQR3o45cI
The I-LanD Seminar Series showcases convenors debating issues in their field(s) of
expertise. The seminars aim to encourage speakers to reveal insights, introduce adopted methodologies, highlight pitfalls, and generally expand knowledge in a given area. Each co-host will briefly present their contribution to the theme of the seminar. At the end of each round, fellow convenors and audience members will ask questions on the topics presented, in order to foster an enriching and productive discussion.
For further information, please visit https://i-land-researchcentre.eu/ or contact
v.debrasi@unior.it